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Stormfront Supports The 3/50 Project

Journal and Courier (press release), IN (May 31, 2009) - The 3/50 Project is a business concept that makes sense to a lot of people and is growing locally and around the United States.

It works like this: Select three independently owned businesses you would miss if they disappeared. Stop in those businesses, say hello and try to spend at least $50 a month with them.

According to developers of the project, if half of the employed population in the U.S. spent $50 each month in locally owned businesses, it would generate more than $42.6 billion in revenue.

"We're excited about it," said Dawn Ross, owner of Berry's Camera Shop, a downtown Lafayette business that is participating in the project. "I think it makes people consciously think about spending locally. If we keep our business local, it generates a lot of tax revenue and supports schools."

Information about the 3/50 Project has been distributed online through a Google group to merchants by the Downtown Development Council of Greater Lafayette Commerce.

"We're a supporter and would encourage other businesses to join," said development council program manager Eileen Booth. "It's a good promotion, a good thing to be associated with and get your name out there."

The 3/50 Project operates under the motto "Saving the brick & mortars our nation is built on." The concept began with a blog post by retail consultant Cinda Baxter on her Web site AlwaysUpward.com

Carroll County resident Lauretta McCullough learned about the concept Friday while she was a customer at Berry's, and she likes what she heard.

"If you get a good camera you don't have to shop for a camera very often," McCullough said. "I'm not (an avid) shopper, so when I shop I do like to come to a local business. I know they'll stand behind their product."

Stormfront Productions Inc., a full-service online solutions provider located in downtown Lafayette, also is participating in the project.

"We're not really the typical business for that. What it does is help local businesses downtown -- the restaurants and stores. I personally believe in that," said owner Robert Theodorow.

"I'll always look downtown first and try to go to independently owned businesses. We don't get a lot of walk-ins, but if the downtown community is strong, that will reflect on all businesses downtown."

http://www.jconline.com/apps/pbcs.dll/article?AID=2009905310347


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