Online Resource Archive

Stormfront Productions is introducing our daily online business information archive. Our articles and resources are a must read for every online business owner.

Every week, we will post new articles related to web site design, search engine optimization, online business technology and other related fields. We hope you find the information useful as you implement new solutions for your business. If you have a suggestion for a future article or topic, please send us your requests.

General Online Business Development Resources
Are Links From Unrelated Sites Really That Bad?
When I started GetQuotes-IT.com in 2003, I knew nothing about link exchanges and didn’t even know what SEO stood for. I remember how excited I was when googlebot visited my site 10 times in one day. WOW!!, little did I know it was merely crawling the 10 accessible pages on my site.

Successful Small Businesses Use PR
It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it. There’s a sense of urgency and a recognition that those “key target publics” have behaviors that really impact the business, and that they had BETTER do something about it!

Do You And Your Website Have Credibility?
I recently received an unsolicited e-mail from some company offering me their search engine optimization services for $199. Even though I had absolutely no interest in the offer, just out of curiosity, I decided to check out this company with the various search engines.

The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place.

Get More Clients using Pull then Push Marketing
Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull. Once you’ve got the sequence of the stroke right, you and your boat slip forward through the water and build speed and momentum. If you push when you should be pulling, the boat goes backwards, or, even worse, you lose your balance and fall into the bottom of the boat.

Creating Customer Value
Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care…add any high sounding word with ‘customer’ preceding or succeeding that word and you have a new model, a new theory.

A Home Based Business - Who, Why, When and Where To Start?
Everyone loves a Home Based Business Opportunity. I love mine and you cannot be an exception I guess! So let us start from the beginning and explore as to Who ,Why, When and Where you could start this Business Opportunity using the Internet.

Find the Goldmine Within Your Business
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it…it’s your customer base! But is it all of them?

An Internet Marketing Strategy that Works
You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.

Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign.

How To Get Business With Your Business Card?
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.

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