Online Resource Archive

Stormfront Productions is introducing our daily online business information archive. Our articles and resources are a must read for every online business owner.

Every week, we will post new articles related to web site design, search engine optimization, online business technology and other related fields. We hope you find the information useful as you implement new solutions for your business. If you have a suggestion for a future article or topic, please send us your requests.

General Online Business Development Resources
How to Deliver Exceptional Customer Service
Having been in business a number of years, I’m amazed at the number of people who don’t have the slightest idea of what customer service is. Customer service is not a way of doing things – it’s an attitude.

Customer Satisfaction Is Your Business
Regardless of what business you are in - you are really in the business of satisfying customers. The degree of customer satisfaction you deliver determines the level of long-term success you will achieve in business.

Does The Market Really Want It?
Why do the majority of businesses and new products fail in within their first year? The answer is simple. Lack of market research. You may think you have the greatest idea, product or service but unless people want it, you won't succeed. Find out how to make sure you have a winning idea.

Tie-In With Others To Maximize Your Business Leverage
Many businesses today fall behind because they fail to use all the leverage that is available to them. Leverage simply means being able to do more with less. One of the best and yet overlooked forms of leverage is tie-ins with others.

Your Business: Will It Have A Happy Ending?
Those who have created a successful business know it does not happen without planning, hard work, and a little luck. Yet most have no plans for leaving their business, ever. Entrepreneurs are optimists, but all of us will stop work one day. The truth is that most business relationships do not have a happy ending. The question is: Will it happen as I want or will it just happen?

Make Sure You Get The Customer Perspective
Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that were less than succesful, and when asked if they actively seek out customer comments, the answer invariably is no.

Laying It Out On Paper
Why do you need a business plan? Knowing understanding your industry is completely different from pinpointing exactly where you want your business to go. When you empty vague ideas out of your head and solidify them on paper, suddenly, it seems easier to move forward on projects for your business.

The Art of Successful Branding
From your name and logo to your business philosophy and corporate mission; from your advertising campaign message to your design elements; from your products and services; all that is owned, produced, stated, sold and marketed by your company falls under the broad heading of your Brand.

Hold Onto What You've Got
How many customers have you lost this month? I'm sure it's not something you want to think about too much, however it's inevitable that you'll lose customers and clients for a whole range of reasons many of which are out with your control.

Why Some Web Sites Sell and Others Don't
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business and in some cases be the primary source of new business. Yes, a web site can be the next best thing since sliced bread.

A Major Temptation When Developing A Home-Based Business
From what I have seen and experienced, to quit is the greatest temptation during the first year of working at a home-based business. If smoking was like working at a home-based business, the occurence of lung cancer would be dramatically reduced.

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