Barack Obama raised a record $66 million this August for funds to help in an attempt to gain the U.S. Presidential Seat. His Republican counterpart John McCain also raised a personal best in that same month with $47 million dollars. Each candidate is relying on both new and old methods to raise money, which will in turn be spent to fuel their campaigns in the coming months as they try to increase awareness of their political platforms, and make the case as to why they should be president.
The newest method of campaign strategy revolves around the internet. Of course, the old world methods still exist and represent a substantial portion of the money spent for advertising and events organization (as well as all the buttons, bumper stickers and campaign ad posters you see everywhere). So what makes the internet so special?
The newest method of campaign strategy revolves around the internet. Of course, the old world methods still exist and represent a substantial portion of the money spent for advertising and events organization (as well as all the buttons, bumper stickers and campaign ad posters you see everywhere). So what makes the internet so special?
Increasingly the internet is seen as a trusted news source. In fact, most trusted print magazines and periodicals offer an e-version of their daily, weekly and monthly publications. These sites are often put together using professional web design and development with some of the larger companies even relying on an in-house team to complete and maintain their design. This allows for a broader reader base and the potential to draw in different revenue streams from paid online memberships and targeted advertising. Of course, this all brings us to why the candidates would choose the internet as a method for delivering their messages.
A new study conducted by HCD Research found that 87% of over 250,000 people surveyed expected the use of the internet by the candidates in the upcoming election. Another 70% believed the candidates would use personal website and other high numbers were displayed in regards to web blogging, emails and podcasts. Not that this is very surprising, but it should speak to marketing and marketers everywhere.
It's very important to keep your name relevant to your customer base. Even if this isn't due to any type of advertising but word-of-mouth and guerilla marketing campaigns (unorthodox methods of marketing your brand), there is definitely a need for your business to meet.
Most companies in the world don't have the ability to spend $66 million dollars over the course of a few months in any effort to try and attract customers. But in effect that's all politics really are. They are asking for you to buy something from them: their political agenda. So when they go back to the same methods that we use to try and increase our visibility it should give you pause to know that perhaps you are headed in the right direction. And maybe one day your company will be able to raise $66 million on its own for quarterly ads.
A new study conducted by HCD Research found that 87% of over 250,000 people surveyed expected the use of the internet by the candidates in the upcoming election. Another 70% believed the candidates would use personal website and other high numbers were displayed in regards to web blogging, emails and podcasts. Not that this is very surprising, but it should speak to marketing and marketers everywhere.
It's very important to keep your name relevant to your customer base. Even if this isn't due to any type of advertising but word-of-mouth and guerilla marketing campaigns (unorthodox methods of marketing your brand), there is definitely a need for your business to meet.
Most companies in the world don't have the ability to spend $66 million dollars over the course of a few months in any effort to try and attract customers. But in effect that's all politics really are. They are asking for you to buy something from them: their political agenda. So when they go back to the same methods that we use to try and increase our visibility it should give you pause to know that perhaps you are headed in the right direction. And maybe one day your company will be able to raise $66 million on its own for quarterly ads.