Social Web: Business vs. Personal

Remember the days of Mom showcasing all your childhood embarrassing photos to anyone and everyone that happened to be around when she was looking through or organizing those gigantic books? Some people would get downright red in the face whenever their new girlfriend was able to see them running away from their parents' lens with a diaper around their ankles while clutching a bottle in their tiny, chubby hands. Seemingly their shying away was all for good reason.

I've seen countless embarrassing photos of my friends when they were in college. In fact, I've seen most of those online. What could be worse? They posted these mischievous pictures themselves! Now, with the advent of social media people are still probably embarrassed when mom takes out her story-boarded picture book but I'm guessing for different reasons. "Oh my goodness, Mom, you still have hard copies of photos? Haven't you ever heard of digital files?"

The digital revolution is changing the game in a lot of ways. Many of which are really good. I mean, how many countless millions of photos and letters and work which has been laboriously developed at home or in the office over periods of months or years have been lost due to fires? Being able to store all this to digital memory in this instance is good, but when you add in the social aspect and people begin to post images and text about themselves that leaves little to be desired, there comes a point when discretion is the better part of value. We honestly don't need to know everything about you.

I saw comedian Steve Hofstetter rail against those moms on MySpace that post pictures of their "little angels" and juxtapose wanton images of themselves in the same album. I couldn't help but laugh and unfortunately completely agree. Sometimes people go a bit overboard in what they find to be postable material. I mean truly original material, no matter how crude can have great value. George Carlin's "7 dirty words" bit, for example, recently returned to the press' attention after his death, re-raising the issue of censorship to the world at large. But when there is no real basis for a post or a picture, I'm really surprised at how readily people will disseminate this type of information about themselves.

Here at Stormfront, we take the professional approach. Although it would be easy to delve into the slightly more questionable realm of posting, we generally read, re-read, and often edit or simply throw out projects that may offend too many people. The goal isn't to unnecessarily censor ourselves or even others; rather it is simply a practice we abide by to develop our business. As is often said "there is a time and place for everything", so why should we as a business post questionable material when this is clearly not the place someone surfing the internet should go to view that type of material. Keep that in mind before your next post and you should see some positive results.

For an upcoming post I'll do some research and post my results on a mini-case study as to the beneficial or detrimental relationship with web 2.0 that several large corporations have had.

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