SMO: Social Media Optimization

Social Media Optimization (SMO) is one of the newest devices used by SEO's and search marketers alike. The technique is new as would be expected within a burgeoning field like SEO where the word evolution has a supercharged connotation to say the least. If humans had seen this type of improvement in the same amount of time then we would all be able to jump thirty feet in the air and read a million books a second. Needless to say it can make your head spin, so here the Digital Buzz seeks to alleviate all your concerns about falling behind the information curve. Learn away.

Stormfront Productions is more than a website design and development company, we do a great deal of SEO work as well. Ever since the talk of SMO came about we have been discussing it and incorporating it into our project proposals. However, just like the dentist that recommends you their favorite toothpaste, we aren't supporting this technology to offer a service that you don't need or that really doesn't work, in fact, we practiced by using it ourselves.

SMO is important because it's a developed type of viral marketing. You are able to spread your brand simply by it being associated with things you've done that interest other people. I know that may sound a little confusing, but allow me to clarify. Youtube is one of the most popular websites on the net today. In fact, I'm sure many of you have at this very moment a Youtube video waiting to be watched in your mailbox that someone absolutely had to send you because it's so funny. The thing is, a lot of people are making these videos now, and they're free to post which makes them even more desirable.

So when you put out an interesting video on Youtube that demonstrates your brand, write an article and post it on digg.com, make a profile on myspace or facebook, or incorporate any number of widgets from various sites, you are in effect utilizing portions of the social web. Getting people to talk about something you did inherently means they're talking about you. It's a win-win to borrow a term from conflict resolution.

By targeting each of these markets carefully, you can gain positive brand acceptance and forward your own sales. It's a necessary component to successful operations these days, and if you don't like it, then why don't you leave me a comment here at the bottom of the page where all comments, no matter how ironic, are welcomed.

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